Content StrategySpending money on web ads (PPC) will drive traffic only while you spend money, stop the money and the traffic dries up. Creating a smart content strategy will rank your business in organic search engine results. 80% of clicks on a search result page come from organic results.

Who Knew so many people were hungry for quality web content? People are flocking to those websites filled with quality content. Content that answers users questions builds loyalty and drives repeat visits and sales.

A well researched content strategy will go a long way in building your business reputation. You’ll be building a reputation as an expert in your field, the search engines will take notice.

It’s your expertise and experience people find valuable. The vast hunger for both specialized content and generalized knowledge and skills in unquenchable.

Let’s work together to develop a content strategy that fits both your business and customer requirements.

 

Search Engine OptimizationSearch Engine Optimization is fairly straight forward, encourage search engines to rank your website well on search engine results pages. SEO maps and tunes your website so the search engines will show your business expertise to as many people as possible. SEO uses tactics that encourage search engines to increase your website visibility and the frequency of user visits.

If you have your website designed with SEO in mind you are sure to create a welcoming presence on the web.

SEO is not part of web site design but it is connected to your websites overall success. Depending on your needs and the needs of your small business SEO can be a quick process or a very involved undertaking.

Search Engine Optimization (SEO) is a series of steps and rules for making your web site and content search engine friendly. If the search engines find your web site and like your content then you will rank well in your niche.

SEO done correctly will help you get out in front of your competition. Success comes using both offline and online marketing. Successful Opportunities to integrate SEO into your website design are everywhere. Check out our blog for more info on the SEO relationship to Marketing both online and offline. And check out or page on Alternative Search Engines to Google, there are many niche search engines that might surprise you and fit your business needs.

 

Website DesignGood Website Design succeeds in keeping the user (customer) in mind. If your website is easy to use with an outstanding user experience your business will stand out and be remembered.

Let us design your website as a showcase for your products, services and expertise. Stand out from the crowd by working with us, we will help you show your customers and your competition why you’re the best at what you do.

Think of your website as an extension of your office or store. People visiting your website want information and answers. Work with us to design a website putting your business first in the minds of your customers. Call Today 603-397-3546 Leave The Competition Behind.

A Well Built Website

  • Promotes Your Business
  • Showcases Your Expertise
  • Creates User Trust
  • Brings Users Back

The Open Site will construct a website to maximize your expertise both online and offline. We will help you successfully integrate the web design with your non-web activities and promotions.

Call today 603-397-3546 to talk about web design and to set up a meeting in the Manchester/Boston – Chicago areas. If you are outside that area it’s not a problem, we can work successfully using the phone and online tools.

 

 

 

 

 

 

 

 


 

 

Got Web Design, SEO and Marketing Questions? Call Now for some answers. 603-397-3546

Business Promotion Roller Coaster

It sure can seem like riding a roller coaster when it comes to promoting your business. Do you take out a full page ad in the yellow pages or perhaps go on the radio. Does it make sense to send out postcards or maybe tack up full color posters around the city.

What about running ads in search? Does my web designer or marketer need to know the difference between SEO and SEM to rank well with Google and Yahoo or can they just wing it?

I’ll share a secret with you, it does not have to feel like riding the Matterhorn when it comes to promotion. A simple plan that takes into account all avenues of web marketing will give your business a big boost.

Think about these two paths from the start of your marketing journey will make for a smooth ride.

1. Do I want to spend my time creating marketing materials?

2. Do I want to pay someone to market my business?

An answer to both these questions will put you and your business on a path to success and mitigate those sharp curves.

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