
Web Design Roller Coaster
It sure can seem like riding a roller coaster when it comes to web design and promoting your business. Do you take out a full page ad in the yellow pages or perhaps go on the radio. Does it make sense to send out postcards or maybe tack up full color posters around the city.
What about running ads in search? Does my web designer need to be certified with Google and Yahoo or can they just wing it?
I'll share a secret with you, it does not have to feel like riding the Matterhorn when it comes to promotion. A simple plan that takes into account all avenues of advertising will give your business a big boost.
Thinking about these two directions from the start will make for a smooth ride.
1. Do I want to spend my time creating marketing materials?
2. Do I want to pay someone to market my business?
An answer to both these questions will put you and your business on a path to success and mitigate those sharp curves.
Here's The Real Deal
If your business has any competition on the web your website has to be updated meaningfully at least once a month.
Spending money on web ads will give you more traffic only as long as you spend the money. Using a two pronged approach of web ads and getting strong organic search engine results will give you traffic for the long haul.

