Twitter Vine: here are some creative ways businesses are using these short, six-second videos to engage with Twitter followers and Facebook friends. ”Dick’s Sporting Goods took their audience inside the stadium to celebrate the Ravens’ Super Bowl appearance. Of course, this isn’t too broad since they are a sporting goods company, but use it as…
Storytelling Lessons from Ron Howard
“A big-time movie director just validated brand storytelling in an extraordinary way. Find out what content marketers can learn about brand storytelling from seven of Ron Howard’s milestone projects… Brand storytelling lesson: Add color to your stories (but don’t break with your roots). Successful companies withstand the test of time by presenting a consistent brand…
Great Images Can Enhance Your Website
A website can have many types of content in it. Text usually makes up the largest part of it. Text is what search engine crawlers index in order to rank your “Do not overuse images in your website when text is more appropriate. Even though an image can convey many ideas all at once, keep…
You Have A SEO Playbook For 2013, Right?
Many of the tricks to getting your small business website to show up on page one of the search engines have dried up and blown away. Today even the smallest business or nonprofit needs to engage it’s customers through building strong new content, content that’s useful, informative and engaging. A playbook can be an invaluable…
Social Media Marketing Snowballs into 2013
Social Media is poised to continue its runaway momentum snowballing into 2013. The new year will see thousands of small businesses get in on the fun that up until now was dominated by businesses with deep pockets and consumers. It’s no surprise small business has struggled to see exactly where the payoff was before they…
Hiring A Web Designer
Hiring A Web Designer: A Few Tips I’ve recently run across a few small businesses that are still paying huge amounts of money to be in the yellow pages and these same businesses balk at spending money to build a decent website or create a modest content building strategy. I ask myself the question, do…
Prevent Premature Content Failure
Prevent Premature Content Failure A great Content Title will dramatically slow the Inevitable Content Oxidation often occurring when no one views your content. The Anti-Oxidant effects of a well written Title are well known in both writing circles and within the Prevent Premature Content Failure (PPCF) association. In my last post titled Beat The Big Brands…
Beat The Big Brands In Search
Beat The Big Brands In Search It’s no surprise that Big Brands have an edge within the search results. Google and Bing love Starbucks and JC Penny for lots of reasons not the least is the big brands are already trusted by millions of people. In spite of the scales tipping in their direction it’s…
