Tip: Visit Every Business in your Neighborhood

Hundreds of Avenues to Promote Your Web Site

The heading above might seem a bit over blown but I assure you there are hundreds of avenues to go down when it comes to promoting your web site. Sure some of them are related to each other but their are enough different ways that even a small business could employ a full time promoter.

If you don't have the resources to hire a full or even a part time promoter don't worry. A good web designer can point you in the direction of someone who can put together a comprehensive package that doesn't break the bank.

What does a comprehensive promotion package cost ? Well it really depends on what you hope to get out of your web site. Which of the following categories does your web site fit into? What do you want from your web site?

1. Brochure web site: Your happy to just be on the web, not looking to gain new business from your site .A brochure web site is built to give an organization a web presence that answers questions about that organization. People would find a site like this by seeing the URL on a business card or letter head. This type of site rarely shows up on the first 3 or 4 pages of search results for the type of business but may show up if the correct business name is typed into a search.
   
   
2. Active Brochure web site: You want a few new leads to come from your site.If you want your business to show up when people search for your type of business in your state or town then you move up to this level of promotion. You want new business to come from the web site but are not dependent on that new business.
   
   
3. Active Promotional web site: You want new business from you web site to help your organization grow and prosper. If this is you then you want someone actively working on your behalf promoting you on the internet.
   
   
4. Online Sales and Online Promotion web site: The health of your business and staying ahead of the competition depends on the traffic. You have products that you can ship or products like autos or boats that people will spend time looking at in your area. For success this type of site requires real time invested.

Ok I've Figured Out What Type Site I Want

So What's Next? That is the question everyone in marketing wants to hear. Once you ask this question listen carefully to the answer you get or you might find yourself with a huge bill for services you don't need.

I know I know, why is it so hard. The main reason it is so hard is that most web designers and marketers do not have your best interest in hand.

Buyer Beware, While marketers can't give you guarantees they can lay out a plan and give you an idea of what will work and what won't. Get A Plan, marketers and web designers who offer an honest direction for your business will be happy to lay out a plan and the reasons for that plan.

You Success is My Success may seem like an idea who's time has come and gone, but in this era of social networking it is an idea that shines brighter then ever.

My number one goal when I work with a client is their success. Right from the start I fashion a plan that will help you to have the best web presence possible and to keep that presence strong and vital.

10 Simple Marketing Tips

Business Advertising You Can Do Yourself

1. (Business Cards) take them with you everywhere and hand them out.People love business cards and they are tops for breaking the ice.
   
   

2. (Flyers) tack them up on every bulletin board you come across. Tape, nail or staple a flyer with nice graphics and your address and message presented nicely.
   
   

3. (Team Sports) get you name associated with a local team. Opportunities abound in your community. Sport teams from the VFW to Pee Wee League offer tremendous amounts of exposure to support and get your name out.
   
   

4. (Houses of Worship) support and advertise with churches & temples. From weekly newsletters to seasonal fairs there are dozens of opportunities just waiting for you and your business to dive in to.
   
   

5. (Bake Cookies) find a niche you can supply to local organizations. Find something you do well and can give away easily to community groups. It could be kite building or cookie baking but become known for one thing you want them to think about when they have an event going on.
   
   

6. (Open House) Open your doors to the public twice a year. Advertise in the local paper, radio station or on Craig's List. Invite people off the street into your business for lemonade and a hand shake.
   
   

7. (The Forgotten) Give to those who have less and get back more. Work at a shelter or soup kitchen. Give to needy groups and talk about how great it feels when you send out your newsletter.
   
   

8. (Holiday & Birthday Cards) Remember your customers and they will remember you when it come time to do business.
   
   

9. (Parks & Highways) Pitch in and clean up a park or highway, get your kids or employees to go out every couple of months and make a difference. Get a sign up with you logo outside the park.
   
   

10. (Box of Stuff) Never leave home without your box of stuff. Keep a box on the backseat of your car with flyers, posters, CDs, DVD's, tacks, staples, nails, tape and anything else you can think of. Use these things to promote your business at every opportunity you drive to.

Visit Every Business and Nonprofit in Your Neighborhood